pharmaceutical and functional food industries is represented by the Echinacea flower and the coffee tree image which was chosen to symbolize Frutarom's activity in the field of flavor & fragrance ingredients.

Each element has been placed on a clean, white background symbolizing naturalness innovation and creativity. The combination of the nature symbols characterizes the synergy between Frutarom's businesses and the unique added value offered to each customer.

Asnat Cinader, Frutarom's Global Marketing Communication Manager says: "We wanted to preserve our 75 years legacy while recreating Frutarom's appearance and adjusting it to the impressive growth we have accomplished in recent years and to our current position. Apart from the harmonic nature symbols of our different activities, our new branding includes also black and white lifestyle imagery with colored ingredients that together reflects the unique understanding we have of the consumer market and its translation to market-leading products."

About Frutarom

Frutarom is a global company active in the world markets for flavors and ingredients. Frutarom has significant production and development centers on three continents and markets its products on five continents to over 13,000 customers in more than 120 countries. Frutarom's products are intended mainly for the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, functional food, food additive, and cosmetic industries.

Comments

Search RSS

All rights reserved."