Infogroup’s ORC International today announced the launch of its new FDA and Regulatory practice, to be headed by Chief Research Officer Dr. Morris S. Whitcup. The practice, to be part of ORC International’s Healthcare and Pharmaceutical research division, will focus on FDA-related consumer and physician comprehension issues, Rx to OTC switches and Risk Evaluation and Mitigation Strategies (REMS). Dr. Whitcup brings thirty years of experience in healthcare and pharmaceutical research to the role. He has authored numerous articles which have been published in industry journals as well as by units of the federal government.

“As an increasing array of Rx and OTC medical devices are directed at consumer/patient use, issues such as REMS and Rx to OTC switches are of increasing importance for both pharmaceuticals and medical devices,” Dr. Whitcup said. “ORC International’s new FDA and Regulatory practice will help manufacturers meet FDA requirements for proper communication of product use, warnings and risks.”

Dr. Whitcup further noted that recent ORC International studies indicate consumers are often unaware of medication and device warnings and risks. “Better patient communication and education is vital to protect U.S. consumers, as over 1.3 million people are injured in the U.S. per year due to medication errors alone, costing the economy over $30 billion dollars and accounting for 3% of all hospitalizations. Manufacturers will need to make significant adjustments to the way in which they communicate in order to help stem these rising costs,” Whitcup said.

“The FDA and Regulatory division represents an expansion and enhancement to the core market and business research services we offer our pharmaceutical, medical device and healthcare clients,” said ORC International’s President Marc Litvinoff. “We can now more fully address our clients’ growing need to comply with FDA requirements, leveraging Dr. Whitcup’s extensive expertise in the field.”

About ORC International
ORC International, an Infogroup company, is a leading global research firm with offices across the U.S., Europe and Asia Pacific region offering the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the strategic challenges of its clients worldwide. The company has been a partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit www.orcinternational.com.

About Infogroup
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. visit www.infogroup.com .

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