Please take note of the following instructions for submitting your Press Releases:
Format for a News /Press Release
News/Press Releases that posted by you(On behalf of your company) must be clear in words and easier for readers to get the details they need in an efficient manner. So, in the way of submission of your release, you need to be well prepared.
The press release format that we approve includes the following:
- Headline: Please make your headline short (in max. 100 characters) and relevant (make sure to mention the brand/product in headline) shall be in way to attract the attention of readers.
- Subhead (optional): Secondary statement which explains little more about headline – max.300 characters are allowed.
- Date & Location: The date and time of release, and the city where the news/press release is emanate.
- Intro Topic paragraph: Preliminary paragraph of the release that describes who, what, when, where and why; i.e. the facts.
- Main Body: Main paragraphs which provide supporting material and further details (i.e., direct quotes, relevant background information, statistics, etc.) - as well as the Call to Action (e.g., If the release is about an event, Download, Learn More, Purchase, To Attend the event, About speaker and Agenda and ..more)
- Source/Company Info: A short paragraph giving information about the issuing company or organization.
- Contact Information: Media/Press Contact Information at minimum, the name, phone number and email address for the PR or media relations contact who can answer any questions about the release.
Make your press release more effective:
Here are some wonderful tips to keep in mind when writing and distributing your news/press release. We also help you determine what kind of news is really newsworthy.
- Write in third person; don’t say “I” or “we” unless using this in a direct quote.
- Make your content to be very brief if you can; in one page, Or better If it is in 500-600 words.
- Give your point more clearly grab the attention of reader from the start because reader may figure out what the release is about.
- Make sure to avoid sales languages which may leads to lose credibility in view of readers.
- Please keep your own opinions out of it.
- Please be sure to do your own careful review to avoid mistakes/errors.
- Please make sure to prepare headline, intro and body of content with strong keywords(must be relevant to your product or services) that online visitors are likelihood to use when searching for news/press release like yours.
- Create multimedia elements and include them in your release, such as a YouTube video or a series of images.
